The American Rental Association (ARA) has installed Robert H. Pedersen, president and CEO of A Tool Shed, Inc. in Santa Cruz, California, as board chair.
In the role, Pedersen will lead the association’s 17-member board of directors and help guide the organization’s efforts to support members and advance the equipment and event rental industry.
Pedersen previously served as ARA president and has held several leadership roles within the organization. His involvement includes co-chairing the ARA Equipment Rental Shared Interest Group and serving on the Executive Committee, Budget/Audit Committee and Investment Committee. He has also participated in industry events, including The ARA Show.
In addition, Pedersen has served as ARAPAC Council chair, ARA Region Nine director and a member of the ARA of California Legislative Committee.
Pedersen said serving as ARA president over the past year provided opportunities to meet members across the U.S. and Canada, participate in industry events and advocate on government issues affecting the rental industry.
