Volvo Trucks North America
Volvo Trucks North America has named Christopher Roberts regional vice president for the Southeast. The leadership change started on Jan. 12, 2026.
Roberts will oversee sales operations across the Southeast, the company’s second-largest U.S. region by sales volume and revenue, and report to Peter Voorhoeve, president of Volvo Trucks North America.
He brings more than 21 years of experience in the commercial transportation industry. Most recently, Roberts served as new truck sales manager for Peach State Truck Centers at Birmingham Freightliner and Western Star. He previously spent more than three years with Volvo Trucks North America in sales-focused roles.
Roberts will be based in Alabama.
