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No matter who you talk to in the equipment or contracting business, health insurance seems to be one of the top five on every executive's hit parade. Everybody is looking for that silver bullet to allow them to control health insurance costs. Yet, they still wind up with the same 20% increase every year.

So is there something a company can do to reduce the burden of health insurance? Are there acceptable plans available for small companies that fit into the annual budget? The answer to both questions is "yes" — you do have the opportunity to cut your costs, and there are plans available for small companies, with more opportunities on the horizon.

Legislating cheaper coverage?
Even the government is trying to help you. The Small Business Health Options Program (Shop Act) HR 6210, a program to make health care more affordable for the self-employed and small businesses, is winding its way through the House. In summary, the bill would:

• allow small businesses to form state or national pools to spread risk;
• provide small businesses with a $1,000 tax credit per employee ($2,000 for family coverage) if they pay at least 60% of employees' premiums;
• provide a $1,800 tax credit ($3,600 for family) for the self employed;
• make insurance companies compete for the business;
• trim the administration costs, which could be 10% to 25% of the premium cost;
• ban the practice of rating insurance based on health status or claim history.

The thinking is if the plan moves ahead, it will do so after the elections. But I wouldn't hold my breath waiting for it. I'm having a hard time imagining which insurance companies are going to bid on a contract where they can't use your health or claim history to underwrite the coverage. In addition, Congress can't figure out how to fund Medicare going forward. How are they going to fund the $1,000 or $2,000 annual tax credits for the 47 million folks without coverage?

Lower cost options
So what do you do in the meantime? Believe it or not, people have been discussing ways to help you get coverage at a reasonable cost. It will take some effort on your part, and put some burden on your employees if they want coverage with a plan you can afford, but it can be done.

An alternative to HR 6210 is to form your own coalition plan with others in your industry, or with other companies in your area looking for coverage. While there are requirements for both employer and employee to make this work, you can normally offer more than one type of coverage through these types of programs.